Let us guess- you just replied to someone on WhatsApp and now you’re reading this!! Are we right, or right?! But WhatsApp has secured a tight place in our everyday life and we are not complaining. Chat-based platforms have become a necessity for day-to-day conversations whether it be with friends, family, or colleagues. Why do we opt for this? Firstly, it comes from the comfort of our smartphones and the pace with which messages get delivered excites us. The sudden rise in the use of social media can explain the growth in demand for real-time answers for questions, concerns or problems from users. In the same manner, customers expect to be in contact with businesses with the same convenience and speed – through swift and seamless exchange of messages and no long calls. And when it comes to messaging, no one can be in the saddle other than WhatsApp.
“India is important…. We want all their smartphone users to be on WhatsApp. If that number is a billion, then it’s a billion”- JAN KOUM co-founder of WhatsApp.
When 1 out of 5 WhatsApp user is from India, India is clearly a huge market and strategic center for WhatsApp and this opens doors for automation and opportunities for the same. And automation in the terms of WhatsApp Chatbots. This article targets this and more about WhatsApp Chatbots.
WHAT IS A WHATSAPP BOT?
A chatbot or bot is a chat-based software program that is used to have human-like conversations. When this AI tech is used with the popular messaging app WhatsApp, it’s called a WhatsApp Bot. Mainly WhatsApp Bot is used to ace the conversation game and handle customer queries with utmost ease. You get to be on the platform where your customers are and respond back to their questions instantly. This lifts up the engagement percentage and saves time by solving queries in real-time and overall enhance the customer experience.
WHY CREATE YOUR OWN WHATSAPP BOT?
Large firms target customer service and better engagement and for that being able to assist their customers at every step becomes a must. A user-friendly environment will drive your customers to take the actions that lead them towards the sales route. Along with that, it brings trust and loyalty. Leverage these engagement opportunities with the help of your WhatsApp Bot. Personalize your customer’s experience using Conversational UX and customize the script that your chatbot is going to follow and in general all type of replies to any human queries. Plus, WhatsApp has proved to be a very safe and secure environment for communication because of its encryption feature.
HOW TO INTEGRATE A WHATSAPP BOT FOR YOUR FIRM?
A game plan is what you need to ease this process of development of WhatsApp Bot. This plan consists of the needs of the company and a direction that the bot has to follow. Whether it’s a Facebook Messenger Bot or a WhatsApp Bot, the process is quite similar and simpler but you know where WhatsApp Bot wins? It offers more flexibility in customization and hence a more personalized experience for the users. Some best and necessary practices to develop a WhatsApp Bot:
WhatsApp Business API.
This becomes the foremost step in the process of creating a WhatsApp bot. Before you launch a WhatsApp bot, you need to apply for this paid-service program called WhatsApp Business API, launched by Facebook. At the moment, WhatsApp Business APIs are only for medium and large enterprises. This procedure is for verifying businesses that consist of huge customer base.
Design the Conversation.
You want to make sure that your WhatsApp Chatbot will solve the doubts that your customers are gonna have. So, it becomes necessary to come up with answers that your bot will give when you’re developing your WhatsApp bot. Also, the situation of your bot not able to answer a query can’t be ignored and for that your WhatsApp Chatbot is prepared and trained over the usage period.
Chatbot Maker Platform and a Database.
A chatbot-making platform, such as Kevit’s Chatomate, can help you to save time with creating your WhatsApp Chatbot so you won’t have to do it from scratch. And for the same, you will need a database to store all the credentials and info shared over the WhatsApp chat. End-to-end encryption maintained ensures security and so it’s easy to share any type of data with WhatsApp Chatbot. When you use a chatbot application, you can get a preview or mockup of your application before finalizing the full version.
Test Your WhatsApp Chatbot.
Test your WhatsApp Bot to make sure it’s working all fine by test-running queries and requests that you know your customers are going to have. Have real users to test. For the same, you can ask your colleagues or have surveys done and find any errors (if there) and fix them and test it again for functionality. This cycle is repeated until there are no errors left. This helps to produce a high-quality product and improve your customer numbers.