Did we hear it right?? You’re a newbie for WhatsApp Business and still looking for
a track for you to follow? If you’re feeling lost, then hold up cause we got your back, and this article is the right place to be to understand WhatsApp Business and its all-noteworthy features.
Before diving into WhatsApp Business Features, let’s know a little bit of history to understand how rolled up to the WhatsApp Business. Facebook introduced WhatsApp Business in 2018 for small businesses and WhatsApp Business API for medium-large enterprises. With active 2 billion users, WhatsApp is now a blooming platform for companies and you are leaving back serious money on the table if you’re not unleashing the true potential of WhatsApp Business. Since this step is done for you, we can now jump on to the impressive WhatsApp Business features.
1) HAVE YOUR OWN BUSINESS PROFILE
This is one of our favorite WhatsApp Business features!! Having your own business profile is to have your own identity and to be honest a lil proud moment for any brand to have their own profile and that too on such a busy platform. Having your own profile can help provide your customers with information like contact information, email address, office address, working hours, and a lot more. Also verifying your WhatsApp account earns you a “Verified” badge next to your brand’s name.
2) NOW ANSWER WITH AUTOMATED MESSAGES
There’s literally no limit to automatic messages when it comes to WhatsApp Business. Now Greet your customers, welcome a new one, and introduce your brand to a new potential client. Along with these, you can now set Away Messages for customers who try to contact your brand after working hours. This all takes place without delays, waiting time and of course automated.
3) LABEL CONTACTS
Success requires organizational skills so that everything falls into a flow. Businesses can organize their users or contacts so as to categorize them with labels for easier access. This way, all the data stays grouped and organized so that it can be accessed easily.
There are buttons available to add a label to a new contact. This can be directly done from the client’s chat window. Also new labels can be added for new categories from the client’s chat page again. Option “NEW LABEL” can be selected for the same.
4) STAY UPDATED WITH MESSAGE STATS
WhatsApp Business allows you to check your message statics like how many messages got delivered, read and replied back. It provides with a Statistics button which shows all the analysis done and helps you update your conversational strategy.
5) REPLY BUTTONS AND LIST MESSAGES
Reply buttons and list messages account for the most recent WhatsApp Business Features to be added in June 2021. It’s only 3 months but this feature can be called one of customer’s favorite. And the bias is quite justifiable. Reply buttons allow your users to select an option out of the max three options available by selecting/tapping the preferred option instead of manually typing it. And list messages have quite similar functionality to reply buttons with the exception of having the limit of 10 options. These features make interaction with your business way much easier for the customers and in a flow.
6) PAYMENT WITH WHATSAPP? NOW POSSIBLE
“Making payments simple can bring more businesses into the digital economy, opening up new opportunities for growth,” said WhatsApp on their blog.
Yes, it’s true. You can now pay using WhatsApp and would not have to link any other outer platform for the same. Instant payment is now as simple as sending a message. It’s that quick and seamless. This feature comes handy not only for purchasing products but also to help your people in case of remote times. Users need to have a bank account and a debit card to use this payment method which is secured using strong sets of security principles and will ask for security pins whenever a transaction has to take place.
After all this, you’re ready for prime time in WhatsApp Business and all the WhatsApp Business features. Getting a grip on these features will definitely add up to your advantage and we would be more than happy to play our part in this. Check our WhatsApp expertise at www.kevit.io or contact us at firstname.lastname@example.org.
- HAPPY WHATSAPPING😊