THE WHAT, WHY, AND HOW OF WHATSAPP AUTOMATION

“Lack of speed” is something every company is dreaded of and tries to avoid as much as possible but once your firm is associated with this term, it will always tag along with your brand name. This can come from losing a customer too. A brand can always lose a customer because they didn’t respond back in time. This loss in numeric form can be expressed as an expensive one because attracting a new customer in today’s time has proved to be 7 times more than clinging to an existing customer.  

It’s actually a chain that starts when you provide slow services. Slower services are followed by customer’s anger and frustration, which swiftly translates into unhappy customers and a bad customer experience after which 51% of the customers will never do business with that company again. 

But the question that now stays rent-free in every brand’s mind- Is there anything we can do or is this situation inevitable?  

Positive! If you have already started looking for new ways that can bolster your customer services, then there is quite a storm brewing right under your nose — brought to you by WhatsApp.  

WHAT IS WHATSAPP AUTOMATION??  

The collection of APIs collaborating with WhatsApp messenger running with the help of an Android emulator is WhatsApp Automation. This allows developers to automate messages, sending the same messages to multiple contacts and adding new contacts.  

The project uses Selenium, Appium, Python, and Android Virtual Device Emulator. 

WHY WHATSAPP AUTOMATION??  

WhatsApp statistics are the answer themselves here. With 2 billion active monthly members from 180 countries, WhatsApp screams incredible reach to customers worldwide. We gave 100 options to use but WhatsApp sounds the easiest one and everyone knows why. Along with being the breeding ground for customer interaction, it’s possible to automate entire conversations and flows on WhatsApp using WhatsApp Business, WhatsApp Business API, and instilled chatbots.  

WhatsApp Business can be downloaded for free on your phone, while WhatsApp Business API can be achieved with the help of a business solution provider while you can get your hands on WhatsApp chatbots with the help of chatbot companies like Kevit.  

HOW TO AUTOMATE WHATSAPP??  

Main character energy everyone cause this is the most important part of WhatsApp Automation. Here, we’ll discuss both the cases of WhatsApp Business and WhatsApp Business API.  

#1 Automate with WhatsApp Business 

Automation with WhatsApp Business mainly consists of scheduling messages and greeting as well as away messages. Quicker replies are now possible which makes sure that the customer feels your presence and feels heard.  

  1. Greeting Messages- Greeting messages are basically welcoming messages whenever a customer opens your chat window. This allows you to start the conversation on a friendly note. This is surely going to help you retain customers in the long run.   
  1. Away Messages- Away messages are triggered when customers want to communicate in non-working hours. These messages let them know when the services will be available back and the working hours of the company. This is quite an indirect way to answer the customer when they are waiting for a response.  

#2 Automate with WhatsApp Business API  

Have you heard about the BOGO (Buy One Get One) offer? WhatsApp Business API is the same. Enjoy automation quotient along with advanced services that do not avail on the Business App.  

WhatsApp Business API allows responding to customer queries even in non-office hours. But instead of away messages, now you can automate whole conversations and flows and instantly solve their queries. Human-like replies with spontaneity are the boon of WhatsApp Business API and are more than enough to win customer’s love with WhatsApp. Now answer all queries, no matter the number of times it’s repeated with the same flow, and reduce query time.  

Another noteworthy feature to talk about WhatsApp Business API is to talk about automating the whole sales process. All Ecommerce companies, pay attention! WhatsApp automation can literally automate your whole sales process from providing sales options to customers to confirming and helping them track their order, everything human intervention-free. This is like having a 24x7x365 sales person for your brand but in reality, it’s only a chatbot.  

A good customer moment is waiting for you with WhatsApp Automation and at Kevit we are waiting for you with our automation services. Why not check these services at www.kevit.io or contact at coffee@kevit.io.

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