WHATSAPP BUTTONS OR WHATSAPP LISTS: WHY NOT BOTH??
The digital age has always focused on better and interactive conversations between a user and a brand. From Billboards to Display ads, from TV ads to YouTube ads, from printed ads to ads on your phone, from calling someone to messaging, we all can see the shift towards digital and interactive conversations. The same technique is been used by WhatsApp Business and it focuses on making the conversation more engaging and convenient between users and brands. Continuing that, two new additions in WhatsApp Business include new WhatsApp Buttons. These WhatsApp Buttons include REPLY BUTTONS and LIST MESSAGES.
WHAT ARE REPLY BUTTONS??
Reply buttons and list messages account for the most recent WhatsApp Business Features to be added in June 2021. It’s only 3 months but this feature can be called one of customers’ favorite. And the bias is quite justifiable. Reply buttons can be explained as structured messages with a maximum of 3 options and each option is a button that can be selected by the user according to their choice. People just have to tap on their preferred option and it’s selected. This feature can work wonders for firms when it comes to getting quick responses like Yes or No or reselecting from previously placed orders, etc.
The best part about WhatsApp buttons like Reply Buttons is that the users don’t have to manually type their choices but can select them with just one tap! But not to forget that Reply Buttons can be used when the selection is among 3 options only and not more.
WHAT ARE LIST MESSAGES??
List Message is like a new WhatsApp button but moreover like a list. With the capacity of 10 alternative options at a time, a list message is like a menu-type list from which users select their preferred option. The list is usually used to showcase multiple offers, plans, users’ shopping lists, their previously placed orders, and a lot more. Now customer experience is entitled to be more seamless and it empowers customers to make decisions faster, instead of numbered menus take numbers as input from users to further take down the process.
BEST USE CASES FOR THESE WHATSAPP BUTTONS:
- Returning requests
- Booking appointments
- Seating choices
- Selecting locations
- Take-out menus
- Change in personal details
- Reordering the same previous order
- Adding extras like optional
- Requesting returns
- Using loyalty points
- Choosing a payment method
Kevit is ready with these updates to sign you up for WhatsApp Automation with WhatsApp Business and WhatsApp Business API. Leave us a mail at firstname.lastname@example.org and know more about automation and chatbots at www.kevit.io.