FACEBOOK CHATBOT MESSENGER: JOURNEY FROM COMMUNICATION CHANNEL TO CUSTOMER SERVICE CHANNEL

You’ve heard it, chatbots are creating the buzz out there. They are on their way to replace these mobile phones you are reading this blog on. Chatbots are replacing the SMS and email marketing and they are not stopping!! Chatbots will cut down costs and increase your annual turnover. And this all is going to take place while you sleep! 

There’s a lot of hype floating around right now about chatbots in general, and Facebook Messenger chatbots in particular. This brings no surprise that al the businesses are so much invested in chatbot trends.  

But the main question lies in knowing whether chatbots are worth the hype or not? Will they be able to do everything they promise? Here we will discuss about the Facebook chatbot messenger and all the use cases that it was successful in putting on the table.  

WHAT IS A FACEBOOK CHATBOT MESSENGER?  

Facebook currently has 2.9 billion monthly active users and accounts for 55.9% social media visits of the United States in February 2020. The Facebook Messenger has over 300K messenger bots active on the platform and becomes the second most downloaded app on the iOS Appstore.   

These statistics do hold power and you know will help your business reach new heights. Being on a platform where your customers are, can help have a meaningful relation with them. And now to make this possible we have Facebook Chatbot Messenger. Automate the conversations you have with your customers with quicker and interactive responses and no waiting time. This is possible by instilling chatbots to your Facebook Messenger. 

In this blog, we will learn the WHATs and WHYs of Chatbot Messengers and know why your business needs to instil Facebook Chatbot Messenger to game up your digital strategy. 

HOW CAN FACEBOOK MESENGER CHATBOT HELP GROW YOUR BUSINESS?  

AI enabled chatbot messengers can be used to: 

  • Reach your target audience, create awareness and educate them. 
  • Personalizing new content and messages to generate leads and nurturing leads to become customers.  
  • Click-Up ads that direct customers to your Facebook Messenger Chatbot to provide AI-powered customer service. 
  • All repetitive and common customer queries can be handled by the chatbot messenger to reduce costs and save time.
  • Chatbot Messengers can give personalized product recommendations to customers based on their recent purchases and help streamline your business’ product purchases.
  • Ease up the online transaction process and let your customers pay directly from their messenger chat with the help of your chatbots. Promote this online transactional feature with attractive offers and discounts.

BEST PRACTICES TO USE FACEBOOK CHATBOT MESSENGER:  

Here are a few tips that can help you build your own Messenger bot and use it to grow your business: 

  1. Research, Research and More Research to know your chatbot and audience to deliver better customer experience.  
  1. Personalized Conversations to let your customers have an interactive session each time.  
  1. Automated But Monitored so that there is no room for mistake and no customer leaves the page dissatisfied.  
  1. Surveys Pave Way for Accuracy to regularly update, test and optimize conversations. 

TO SUM UP:  

Messenger apps are on a roll in these times with millions of messages exchanged everyday between customers and businesses. Being on a platform like Facebook where your customers are and optimising the conversations there can help your business to drive sales and customer retention. Automate your Messenger chats with Kevit’s chatbot messengers and shape your customer communication. Find your customers, connect with them and generate leads with Kevit. Know more about this automated world at www.kevit.io and contact us at coffee@kevit.io.

 

GET A DEMO

Request a personalized demo and discover how Kevit's Conversational AI can accelerate your sales and customer engagement and we will contact you within 24 hours.

    Stay Connected