Boost your WhatsApp Marketing Campaign Success Rate with Auto Retry!

Ever had WhatsApp Marketing messages fail to deliver? What if you could fix this issue automatically? Introducing the Auto-Retry Feature—an innovative way to optimize your WhatsApp Marketing Campaigns by scheduling retries for undelivered messages.

Failed messages can significantly impact the success of your marketing campaigns, but with auto retries, you can improve your sent rate effortlessly.

In 2024, businesses have reported an increasing rate of marketing message failures, with one error code cropping up repeatedly: 131049 – “This message was not delivered to maintain healthy ecosystem engagement.”

You may be wondering:

• Why are approved template messages failing?
• Why is Meta blocking the delivery of messages to some users?

If these questions sound familiar, you’re in the right place. Let’s explore how the Auto-Retry Feature can help.

Outline of the blog:

1. What is Frequency Capping by Meta?
2. What is the Campaign Auto Retry Feature?
3. How Does the Auto Retry Feature Work in Your WhatsApp Marketing Campaign?
4. Why do Businesses need Auto Retries in their WhatsApp Marketing Campaigns?
5. Benefits of Using Auto Retry in Marketing Campaigns
6. Conclusion

What is Frequency Capping by Meta?

In 2024 Meta introduced Frequency capping in its policy. With this update, Meta ensures users don’t get bombarded with Marketing Messages and enhances their experience on the platform, making it cleaner and more enjoyable.

Frequency capping limits the number of marketing messages a user can receive within a set time period. This is part of Meta’s effort to create a more streamlined and user-friendly environment on WhatsApp, ensuring that the platform doesn’t become overwhelmed with promotional content.

Importantly, the update does not apply to utility templates or service-related conversations that are initiated by the user. The frequency cap is specifically aimed at marketing messages sent by businesses.

What is the Campaign Auto Retry Feature?

How Does the Auto Retry Feature Work in Your WhatsApp Marketing Campaign?

When designing your primary whatsapp campaign, you’ll have the ability to set the number of retries and define the intervals between them. If a message fails to deliver during the campaign, the retry feature will automatically schedule it for resend after the specified interval. Once your main campaign is complete, the platform will collect information about users whose messages were not delivered due to frequency capping. An auto-retry campaign will activated and then run at the scheduled time to address these failures.

If you’ve set up multiple retries, the process will repeat. Instead of pulling data from the main campaign, it will gather information from previous retry attempts. This cycle will continue until the message is successfully delivered or the maximum number of retries is reached.

Why do Businesses need Auto Retries in their WhatsApp Marketing Campaigns?

Since the launch of Meta’s frequency capping policy in 2024, the failure rate of WhatsApp marketing templates has doubled. As a result, marketing teams have been seeking solutions to enhance the deliverability of their campaigns.

One effective way to boost deliverability is by scheduling retries for the first campaign 24 hours after the main send, and subsequent retries every 6 hours thereafter. While Meta does not disclose its per-user limit or reset period, following these timeframes is suggested. This approach helps maximize the chances of reaching the largest number of customers.

Manual efforts for retry sending messages every day can be time-consuming and tedious, so Kevit has introduced automated retries. This feature automatically resends failed messages the following day if they were blocked due to frequency capping errors on the previous day.

It’s important to note that such retries are not suitable for highly time-sensitive campaigns, like flash sales that end in a few hours. However, for most other marketing campaigns with more flexible timelines, this approach can be highly effective.

By retrying a marketing campaign, you can increase the message delivery rate by as much as 30%!

Benefits of Using WhatsApp Marketing Retries

Improve Campaign Performance Rates

Retries significantly improve message delivery, ensuring your campaigns reach a larger recipient and have a broader impact.

Higher Campaign Success Rates

By increasing the likelihood of message delivery, retries lead to better engagement, improved reach, and a higher chance of conversions. The more messages delivered, the greater the opportunity for meaningful customer interactions.

Conclusion

In conclusion, the introduction of the Auto-Retry feature for WhatsApp Marketing campaigns is a game-changer for businesses struggling with undelivered messages due to Meta’s frequency capping policy. By automating the retry process, businesses can eliminate the hassle of manual tracking and resending, ensuring their messages reach a larger audience and maximizing campaign success rates. With the ability to customize retry intervals and monitor performance, you can enhance the user experience and build stronger connections with your customers.

In a time when the digital marketing landscape is constantly evolving, tools like the Auto-Retry feature offer a smart, efficient solution to significantly increase the effectiveness of your WhatsApp marketing campaigns. By automating retries, you’re not only ensuring better deliverability but also making your marketing strategy more resilient in the face of platform changes.

Don’t let failed messages slow you down—embrace automation and take your WhatsApp marketing to the next level!